[ About project ]

RALPH LAUREN RETAIL STORE — DENVER

We developed a digital twin from a point cloud scan of a Ralph Lauren retail location in Kansas. The goal was to create a reliable Revit model that would support both documentation and furniture planning for future store rollouts.

The model included architecture, structure, MEP, and custom parametric families — all delivered at a medium level of detail optimized for accuracy and performance.

project type

commercial

location

Iowa, USA

area

778 m² / 8,380 ft²

[ Challenges ]

Recreating the store’s modular casework

One of the key project challenges was recreating the store’s modular casework. To address this, we built a single adaptable Revit family capable of adjusting shelf quantities, dimensions, mirror placements, and panel visibility. This not only improved modeling efficiency but also made it easy for the client to reuse and adapt the furniture layout in other stores.

Aligning model geometry with point cloud deviations

Due to structural irregularities in the scanned data, we had to develop custom modeling techniques to accurately match walls, ceiling angles, and store-front elements while maintaining clean geometry for future reuse.

Capturing in-store lighting logic

The client required not just the lighting layout but also logical grouping and labeling of fixtures to match the store’s operational zones. This required precise placement and custom naming conventions within the Revit model.

Balancing model detail with file performance

We needed to maintain a medium level of detail for coordination purposes while ensuring the file remained lightweight enough for rapid editing and future rollouts. This involved strategic simplification of families and MEP elements.

[ Results ]

This digital twin helped the client assess furniture reuse, validate spatial dimensions, and prepare detailed as-built documentation for planning and permitting.

Revit model

A clean, organized Revit model ready for coordination

Technical Drawings

Brief description of the result

Walkthrough Video

Brief description of the result

3D Walkthrough Video via Autodesk Construction Cloud

Brief description of the result